Designer with ideas.
Having earned my Product Design Degree from Central Saint Martins in London,
I continue to enjoy exploring areas of creativity and design through branding, innovation,
visual communication and design thinking
as way to expand my horizon.
As a Canadian-born Hong Kong-er, having worked in Shanghai and now based in Hong Kong, I am a passionate learner and cultural fanatic who never ends my adventure
wherever I go.
Languages.
English
Cantonese
Mandarin
Designer Language
Skills.
Photoshop.
Illustrator.
InDesign.
After Effects.
Dreamweaver.
HTML.
MS Office.
Keynote.
Graphite.
Rhino.
KeyShot.
Work experience.
May 2023 - Present
Senior Designer | Cathay Pacific, Hong Kong
As a designer at Cathay Pacific, some of my recent exciting projects are to enhance our lounge and inflight experiences. My work also includes creating captivating visuals for our Annual Results and Song of Cathay backdrops, and developing artwork for our Chinese New Year red packets campaign. I also oversee livery reviews and rebranding initiatives, such as the HAS project and airport signage, ensuring our customer journey is both visually appealing and easy to navigate. Through these efforts, I strive to elevate the overall experience for our customers and reinforce Cathay's commitment to excellence through design.
Mar 2018 - Apr 2023
Regional Senior Finished Artist | Aesop Asia, Hong Kong
Managed brand assets from print to digital social media marketing collaterals.
As a brand guardian of the skincare company, the role was to ensure graphic consistency throughout PR, Retail, VM, Digital, Social and CRM channels. Meticulous approach to design, art, literature and our community.
Oct 2015 - Dec 2017
Designer & Freelancer | Landor Associate, Shanghai
Worked on corporate and consumer branding projects ranging from brand identity, logos, guidelines, print ads to POSM, packaging designs. Involved in client meetings and creative directions.
Clients: Kafellon (cosmetics), Bolon (eyewear)
Danone, Mages, Mead Johnson, Garden (H.K.)
Nov 2014 - Oct 2015
Designer | Interbrand, Shanghai
Majority on FMCG projects. Naming, storytelling, concept generation.
Clients: P&G, Bacardi, Mars, Nesté, PepsiCo, GSK, Fonterra, Hormel, reckitt benckiser.
Nov 2012 - Aug 2014
Assistant Designer | Interbrand, Shanghai
2010 & 2011
Toy Design Intern | Mattel Asia Pacific, Hong Kong
2010 - present
Education.
Central Saint Martins College of Art & Design, London
Bachelor of Arts in Product Design
2009 - 2012
South Island School, Hong Kong
Graduated with IB Diploma
2003 - 2009
Extra miles.
2023-4 | Work well done from Head of Brand & Content and Customer Experience Design
2020 | Aesop Value Award: Integrity
2016 | iF Award for Bacardi Breezer Summer, Germany
2015 | Reddot Communication Design Winner for Bacardi Breezer Summer, Germany
2015 | Design Implemented for WWF Earth Hour, Sustainability Jam/CBi Shanghai
2014 | Interbrand Best Work Awards for Bacardi Breezer, Awarded by CEO Jez Frampton, London
2014 | Platnium A'Packaging Design Award for China's First Limited Edition Bacardi Breezer, Italy
2014 | ROI Packaging Design Bronze Award for China's First Limited Edition Bacardi Breezer, Shanghai
2012 | 1st Honor for Camden Sustainability Service Design, London
2011 | Top 10 for Heinz Product Innovation Competition, U.K.
2010 | Nominated for Future Design for Future Needs, Design Museum London
2009 | Distinction in Design Technology and Geography